Our tours are organized by Professional Tour Leaders who support local businesses, local traditions and culture, and who proudly encourage sustainable tourism.

Free Tour Florence - Another Florence team is composed of freelance tour leaders who decided to work toghether to support authentic and local Florence, the city where we live and truly love. We are not part of a big multinational company but members of Free Walking Tours By Locals.

All of the different walking tours are entirely created by our tour leaders, they are not the result of a standard script made by a big multinational company, but "just" the result of their hard work and study. We think that a good tour leader is a great ambassador for the city, not a thing of the tourism market.

We all live in Florence and we have a degree in different disciplines – Art History, Architecture, Sociology, Economics, Foreign Languages... so each of us has a different background, different interests and different guiding style. The most important think we have in common: passion for this special place and willingness to share it with you.

We know plenty about Florence history, local traditions and culture and we are pleased to help you with any general or practical questions you have regarding your stay in our city.

We have decided to become Free Tour Florence - Another Florence guides because we believe in this project, we think that it’s a great contribution to Florence and its visitors to be able to offer everybody the chance to attend a 5 stars tour leaving you the free decision to set the price according to your possibilities and satisfaction instead of setting a fixed one. Thanks to your generous donations we can keep guaranteeing these tours also to those who couldn’t normally afford a pre-payed tour.

Our goals are:

 Encouraging sustainable tourism.
 Promoting local traditions in Florence while nurturing cultural development.
 Supporting local activities and businesses.

We are working to perform these tasks by:

 Providing the highest quality tours.
 Educational activities in the field.
 Broadcasting of knowledge about the Florence heritage, the historical center is one of the sites on the UNESCO Heritage List.
 Supporting active tourism.